Building Stronger Digital Foundations
About Jeannie Sargent
I founded Optify Digital to help small and mid-sized businesses stop guessing their way through digital marketing, technology, and growth decisions. Too many organizations struggle with disconnected systems, unclear strategy, and inconsistent execution — and that confusion slows everything down.
My role is simple:
I strengthen the operational backbone of your digital marketing ecosystem — bringing structure, efficiency, and execution leadership so your marketing can finally produce consistent, measurable results. I don’t just advise. I improve digital workflows, strengthen your operational foundations, and guide execution so your marketing becomes reliable, aligned, and set up for growth.
How I Help
My work centers on strengthening digital foundations so that every channel, workflow, and initiative works together instead of in silos.
Strengthen Your Digital Ecosystem
Identify what’s working, what’s not, and what needs to change across your website, channels, workflows, and data.
Build Actionable Strategies
Turn business goals into focused roadmaps that prioritize what moves the needle.
Translate Data into Decisions
Turn numbers into meaningful insights so you always know where to prioritize time and budget.
Improve Efficiency & Operations
Fix the processes and handoffs that slow teams down and create avoidable mistakes.
Optimize Channels for Performance
Improve visibility, structure, and engagement across SEO, content, email, and paid media.
Provide Fractional Leadership
Offer part-time strategic direction, judgment, and hands-on support without the cost of a full-time hire.
Every business is unique — but the challenges are often familiar: scattered systems, unclear strategy, inconsistent execution, and a lack of operational structure. I help remove the friction so growth can finally take hold.
My Approach
Most small and mid-sized businesses struggle with the same issues — disconnected channels, unclear strategy, technical blind spots, underused tools, and no one who can connect everything. My strength is bridging strategy, operations, and execution so your digital ecosystem works as one.
Here’s how I work:
My Experience by the Numbers
Real results driven across B2B and B2C organizations during my 17+ years in digital strategy and operations. These outcomes reflect the kind of strategic clarity, technical skill, and operational structure I now bring to SMBs through Optify Digital.
94%
Increase in B2B website traffic from sEO and Content Strategy
$7.52
Cost per lead (cPL) Achieved in B2B paid media campaign
25%
Reduction in digital workflow implementation time
35%
Improvement in sales conversion through smarter lead routing
“Jeannie combines a deep understanding of digital solutions with a strong focus on driving results. She’s innovative, practical, and always customer-focused, with a proven ability to solve complex marketing challenges. She’s also a strong communicator and a true partner in delivering success.”
Toyin Powell
Piscataway, NJ
“With nearly eight years of collaboration, I can confidently say Jeannie brings exceptional digital marketing expertise, strategic vision, and leadership. She drives measurable results through innovative, data-driven strategies across channels like social media, email, and content. Jeannie also stands out for her ability to mentor teams, fostering both creativity and growth while delivering real business outcomes.”
Brigitta Millard
Long Island, NY
Professional Recommendations
These recommendations are from leaders I have worked with.
See more recommendations on my LinkedIn page:
If you’re looking for support diagnosing your digital challenges or want leadership to bring more insightful alignment and structure to your digital operations, I’d love to connect. You can reach me at jeannie@optify-digital.com