Technical SEO, Website Performance & Digital Visibility

Optify Digital is a woman-owned digital strategy and performance optimization consultancy based in St. Cloud, Minnesota. I help small to mid-sized businesses find and fix the technical SEO, website performance, analytics, user experience, and structural issues that limit visibility, conversions, and how their websites are surfaced in search engines and AI-driven results.

Find what’s Holding You back

Most digital performance issues aren’t obvious

Many businesses invest in SEO, content, or website updates but still feel like results don’t match the effort. That’s usually not a single issue. It’s a breakdown across structure, performance, content, and tracking that limits how your site is understood, indexed, and surfaced in search. I help identify where that breakdown is happening and fix it so your digital efforts actually work together.

digital strategist mapping out marketing technology for digital strategy

How I Help

Diagnose: Identify what’s limiting your visibility and performance across your website, search presence, and analytics.

Prioritize: Focus on the changes that will actually move performance, not just check boxes.

Fix + Implement: Support execution directly or guide your team to ensure changes are done correctly.

Validate + Improve: Measure impact and refine to ensure results continue to improve.

Explore My Services

What I Improve

I help strengthen the core elements that drive digital visibility and performance:

  • Website performance, including Core Web Vitals, rendering behavior, and eliminating bottlenecks caused by CSS, JavaScript, and third-party scripts
  • User experience, content relevance, and internal linking to ensure pages are clear, connected, and aligned with how people search
  • Content quality and credibility (E-E-A-T), improving how your expertise and authority are communicated
  • Expert Technical SEO Audits to ensure your crawlability, indexing, and site structure are fully optimized.
  • Digital Optimization Services focused on non-branded discovery and aligning content to real search behavior.
  • Structured data and schema, including entity clarity and schema architecture to support both search engines and AI systems
  • Analytics and tracking accuracy across GA4, GSC, and GTM to ensure decisions are based on reliable data
  • Multi-location and service-based visibility strategies to scale across markets

Insights on SEO, Performance, and Digital Visibility

Real-world insights on improving website performance, search visibility, and how structure, content, and data work together.

Explore Insights

I’ve seen what breaks digital performance

I’m Jeannie, founder of Optify Digital.

With 17+ years in digital experience, I’ve seen how often performance stalls not because teams aren’t working hard, but because systems aren’t aligned.

My focus is identifying and fixing the underlying issues through comprehensive SEO audits and digital optimization so your systems actually work together.

I work hands-on, helping implement changes and ensuring they lead to measurable improvements, not just recommendations.

Jeannie Sargent, Founder of Optify Digital

17+ years Digital Experience

in depth practical digital strategy and user journey

Why clients bring me in

  • You’ve invested in your website or SEO, but results don’t reflect it
  • You’re relying too heavily on branded traffic
  • Your site, content, and analytics aren’t working together
  • You’re not sure what to fix first or what actually matters

I help bring clarity to what’s not working and ensure the right things get fixed.

Jeannie combines a deep understanding of digital solutions with a strong focus on driving results. She’s innovative, practical, and always customer-focused, with a proven ability to solve complex marketing challenges. She’s also a strong communicator and a true partner in delivering success.

Toyin Powell

Head of Marketing
Fanwood, NJ

Jeannie excels at diagnosing underperforming digital channels. She quickly identifies gaps across visibility, user experience, AI search readiness, and tracking, translating complex findings into clear, actionable recommendations. Her depth of knowledge and professionalism make her an invaluable partner for any business looking to overcome performance roadblocks and drive growth.

Todd Bentley

Strategic Marketing Leader
Maple Grove, MN

Trusted to diagnose and improve digital performance

See more recommendations on my LinkedIn page:

Ways we can work together

Identify What’s Holding You Back

A focused SEO Audit to uncover gaps in visibility, performance, and structure.

Fix What’s Not Working

Project-based Digital Optimization to implement improvements across your site and digital systems.

Ongoing Optimization & Leadership

Fractional Digital Director support to continue growth and guide your team.

Let’s Improve Your Digital Performance

I’d love to help. To get us started, I’ll take a preliminary look at your current digital channels and share the top three areas worth focusing on. Let’s talk about where you are and where you want to go.

Have a Question? Give me a call.

(320) 204-6852